How to Create a Top-Selling Listing?
Jan 03 - 2019
With a curated selection of product photos, your listing will give shoppers a clear idea of what to expect from your product. Shoppers then have the knowledge they need to feel confident in making a purchase.
Online shoppers don’t want to browse through pages of products. To save time, they’d rather opt for one of the first results that they see. With this reasoning, a listing that ranks high in search results will likely attract greater sales than one with a lower ranking.
These search rankings are determined by search engine, Cassini. It considers what would be most relevant to the shopper to select which listings rank highest.
A key factor in determining this “relevance” is keyword usage. When the keywords in your listing match with your buyers’ search terms, your product is considered to be more relevant for that shopper by Cassini.
There are a few key ways to find out which keywords your buyers are frequently searching.
Beyond SEO, you can improve your listings’ visibility with Google Ad. Available to Sellers and Stores subscribers, this paid advertising program allows you to place your listings where they’ll get more exposure, such as the top of a search rankings page.
Beyond SEO and promotions, visibility can also be impacted by your seller rating. If you have negative feedback, the Cassini search engine will lower your listing’s ranking.
When online shoppers are hesitant to purchase, they can often be convinced to buy with free shipping and return policies. If they don’t like the item, they know that it will cost no money and minimal time to have it shipped and sent back.
Shoppers are attracted to listings with a professional look. The high-quality design builds buyers’ trust in your business as they associate a polished look with credibility.
As shoppers scroll through listings, they’re comparing pricing, among other factors. To attract buyers while staying mindful of your finances, you want to find a price point that’s both competitive and fits your budget.
At the very least, your listing can’t attract shoppers if it’s not legally compliant. Failure to meet these standards can result in your listing being removed by Smaxusa and disrupting your business.
Smaxusa doesn’t pre-approve listings, so it’s your responsibility to make your listings legally compliant. Examples of these legal requirements include: